When the screen lit up, it revealed a lurid crimson room. In the middle of this room was a grey path that headed south. The ladder he had climbed down?

Nowhere to be seen.

With no other choice, he began down the grey walkway. He began to notice something equally as disturbing as he went though. About every twenty paces he took, the room got a little darker. It was a while before he reached the end, but once he did he found a sign.

Can you guess what the sign read, John?